“The bitterness of poor quality remains long after the sweetness of low price is forgotten” a quote frequently attributed to Benjamin Franklin. We’ve all heard the saying that you get what you pay for. I’d say that is mostly true. Unfortunately, a lot of people can’t afford value-based items of any significance, like homes, cars, boats, etc. So, what determines the value of an item or experience? 

First off, were you happy with your purchase and would you recommend it to others? Did the product or experience meet or exceed your expectations? From what I’ve seen, most value-based purchases are determined by your understanding of what you are buying pre-purchase. This is where good businesses who put an emphasis on training, product knowledge, and service can separate themselves from the pack. A lot of times these businesses aren’t the cheapest option, but their professionalism makes up for any sort of temporary high you receive when feeling you got a good deal based on price alone.

Secondly, value is determined by your Return on Investment (ROI). Did your purchase introduce cost saving efficiencies or make you money? There are multiple ways to experience ROI, but from what I have seen, most companies disappointedly back into a less than experience because for lack of a better way of putting it, they were bait and switched. They opted for a big-name brand or the lowest price and not the best value. 

Lastly, is what I call ease of use or how easy a company is to do business with? Is their staff friendly, knowledgeable, collaborative, provide proactive communication, and have impeccable follow-through? If the answer is you’re not sure or no, then I encourage you to shop around. Compare your purchase to what competitors offer, and then do your research, check reviews, references, etc. Don’t assume anything and always expect to have a superior experience.